Introducing the latest IoTShow episode with Jinesh Varia, CEO at Industrility, to talk about why Internet of Things projects fail for not focusing enough on the outcome and too much on technology

IoT isn't dead, but it's been misunderstood. Why do so many IoT projects fail? The answer lies in solving real problems—not just showcasing shiny gadgets. Discover the story behind the AWS IoT button, a simple device that sold 50,000 units in 30 minutes. The secret wasn’t the technology itself—it was understanding and meeting a real-world need. Join Jinesh Varia, founder of Industrility, as he shares how this experience shaped his approach to IoT: focusing on outcomes and delivering true value for customers. Industrility leverages IoT and AI to transform machine manufacturers aftermarket operations. Want to make IoT work for your business? Watch now to uncover the secrets to IoT success! 🔑 Key topics covered: The AWS IoT button success story Why IoT projects fail: the new shiny object syndrome How to deliver customer-focused IoT solutions Learn more about Industrility at https://www.industrility.com/ Follow Jinesh on LinkedIn: https://www.linkedin.com/in/jinman/ 👉 Don't forget to like, comment, and share your thoughts! 00:00 Teaser 01:16 Introductions 04:06 Learning from Jeff Bezos' reaction to the AWS IoT button 09:06 The importance of focusing on customer's problems 13:16 The predictive maintenance itself is just noise: what's useful for operators is the information about what to do after they receive the alert 14:40 The inception of Industrility, a company focused on helping machine manufacturers transform their aftermarket operations 19:00 Demo 24:07 From Digital Twins to customer trust: business should drive technology, not the other way around 27:33 Call to action: Don't be IoT first, be business first

If you are looking for a solution to connect your IoT devices that doesn't add too much complexity, you might want to check out Blues. Alistair Fulton is an old timer in the realm of device connectivity and shares his insights on the fast moving market that IoT connectivity is. Learn more at https://blues.io This episode was recorded during an https://iotstars.com/ event

Chris Gammell is IoT royalty 😉 and joins me on the IoT Show to discuss Golioth, AI at the Edge, OTA updates, device fleet management and more. If you have not yet done so, check out https://golioth.io This episode was recorded during an https://iotstars.com/ event

Ellen Boehm tells us all about how Keyfactor can help securing your IoT solution from end to end. Learn more at https://keyfactor.com This episode was recorded during an https://iotstars.com/ event

"Here, have an antenna!" That was the first thing Jaap Groot told me when sitting down for this interview. Jaap is CEO at Ignion, a company that offers a solution to sort out the mess that antennas is for embedded devices, especially the ones supporting multiple radios. Learn more at https://ignion.io This episode was recorded during an https://iotstars.com/ event

Jason Shepherd is CTO at Atym, a startup that is on a journey to bring container technology to embedded development taking advantage of Web Assembly. All you need to know about Atym and how embedded development is being democratized. Learn more checking out https://atym.io This episode was recorded during an https://iotstars.com/ event

If you are interested about ML on embedded systems, a.k.a. Edge AI, you likely know about the TinyML foundation. Pete Bernard is the new Executive Director of the foundation, and tells us all about what's going on in the booming world of Edge AI. Learn more at https://tinyml.org This episode was recorded during an https://iotstars.com/ event

Jason Kridner, founder of BeagleBoard, shares his insight about Open Source hardware, AI at the Edge and gives us an update on the latest board, the BeagleY-AI. Learn more at https://beagleboard.org This episode was recorded during an https://iotstars.com/ event